About us.
We are FSG NickNack. As a proud division of the FrothStop Group, we bring decades of beverage expertise to the table (and the bar), founded on a simple idea: sustainability shouldn’t be a hassle. It should be easy.
We tirelessly push boundaries and deliver beautifully simple, world-leading tech.
We exist to make drinks operations better for everyone, so businesses can focus on being their best, and so their customers can focus on what they enjoy most.
It’s what gets us out of bed in the morning!
How it all began.
FSG NickNack began the same way FrothStop Group did: by spotting a gap and deciding to have go at solving it.
As our dispensing technology grew, we realised there was a fundamental missing link in the industry. Venues everywhere were using different cups; often low-quality, often single-use, and increasingly restricted by new sustainability mandates. The system around the pour was broken. So we asked ourselves a simple question: What about if we could also fix what we’re pouring into?
That question sparked the idea for a fully reusable, closed-loop cup system – one that tackles waste, boosts efficiency, and completes the sustainability puzzle for venues. And that’s how FSG NickNack was born.
Our tagline.
For cups’ sake is intentionally bold. It embodies one of our core brand values: disruption. Our tagline cuts through the noise with a clear point of view: the status quo of single-use waste is no longer acceptable. It advocates for purpose-driven change and channels collective emphasis of urgency into action.
Fundamentally, For cups’ sake differentiates us, reflects a big part of who we are, and invites others to join us in doing better – urgently, and with personality.
Core teams
Meet our team.
FrothStop Group (Australia)
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Noel WatsonDirector & Co-founder -
Todd MeredithCo-founder -
Barry CorrExecutive Director -
Robert MolkenthinChief Financial Officer -
Nikki MaddocksHead of People & Culture -
Sophie AghdamiHead of Marketing -
Tamsin RaistrickExecutive & Business Support Lead -
Ben HaigICT Manager, FSG FrothTech -
Conor GalliottGeneral Manager, FSG FrothTech
Our brand values
All about the core principles that define our brand.
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Integrity is deep-seated in our DNA.
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Simplicity is the key to brilliance.
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Learn the rules, then break and remake them.
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Sell spaceships while everyone else sells cars.
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Inspire impact way beyond profits.
Our vision is to be the revolutionary solution of choice globally for every operator selling drinks at scale.
To create a world in which every second counts towards accomplishing more in business, enjoying more in life, and doing good for the planet.
About our brand house.
FSG NickNack Global is a division of our parent brand, FrothStop Group. Other divisions include FSG FrothTech, and FSG RegardMe Quota, FrothStop Europe, FrothStop Aus/NZ, FrothStop Dubh, FrothStop UK, and FrothStop USA.
FrothStop Group is the parent group overseeing all subsidiaries, both wholly and majority owned.
Are you interested in working with us? Please visit our FrothStop Group Careers page for more information about our values, employee stories, and job opportunities.
Our brands
