Real results, proven impact.
Our ambassador Josh Kennedy visits the FSG NickNack wash station
FSG NickNack ambassador Josh Kennedy was back at the wash station last week with CEO Noel Watson. Since launching at Optus Stadium, the closed-loop reusable cup system has processed over 300,000 cups with a 94% recovery rate. Less waste, better experience for fans.
One month in at Optus Stadium. Here's what 300,000+ reusable cups looks like.
300,000 cups. 7 events. 94% recovery rate. One month in at Optus Stadium - here's how it's working.
Fan experience continues to reach new standards
From screens to service, leading venues are raising the bar on what fans can expect.
Josh Kennedy joins FSG NickNack as Ambassador
We are very proud to welcome Josh J. Kennedy as the official ambassador for FSG NickNack, bringing one of the AFL’s most respected and accomplished forwards into the fold.
FSG NickNack Reusable Cups at Optus Stadium
VenuesLive has appointed FSG NickNack to deliver and manage a reusable cup system at Optus Stadium.
WA Gov press release: Changes to enhance patron experience at Optus Stadium
Australia's first major stadium to utilise a 100% reusable drink cup! Read the WA government's official press release regarding our cups being used at Optus Stadium from March 2026.
Impact way beyond profits
Every year, Australia alone discards over 900 million disposable cups and 1.8 billion coffee cups. What are we doing to help reduce the load on the planet?
Our story
FSG NickNack began the same way our parent company, FrothStop Group, did: by spotting a gap and deciding to have go at solving it.