Real results, proven impact.
Optus Stadium reaches one million serves in reusable cups
During September's AFL Semi-Final, Optus Stadium reached one million drinks served in reusable cups. The milestone came just six months after the stadium introduced reusable cups for all tap beer, the first major stadium in Australia to do so across an entire venue.
FSG eCup: a new member of the FrothStop Group family
Big news from the FrothStop Group family. FSG NickNack is proud to welcome FSG eCup, the Adelaide-born reusable cup business.
Our ambassador Josh Kennedy visits the FSG NickNack wash station
Our ambassador Josh Kennedy was back at the wash station with CEO Noel Watson. Great to spend the day with him.
One month in at Optus Stadium. Here's what 300,000+ reusable cups looks like.
300,000 cups. 7 events. 94% recovery rate. One month in at Optus Stadium - here's how it's working.
Fan experience continues to reach new standards
From screens to service, leading venues are raising the bar on what fans can expect.
Josh Kennedy joins FSG NickNack as Ambassador
We are very proud to welcome Josh J. Kennedy as the official ambassador for FSG NickNack, bringing one of the AFL’s most respected and accomplished forwards into the fold.
FSG NickNack Reusable Cups at Optus Stadium
VenuesLive has appointed FSG NickNack to deliver and manage a reusable cup system at Optus Stadium.
WA Gov press release: Changes to enhance patron experience at Optus Stadium
Australia's first major stadium to utilise a 100% reusable drink cup! Read the WA government's official press release regarding our cups being used at Optus Stadium from March 2026.
Impact way beyond profits
Every year, Australia alone discards over 900 million disposable cups and 1.8 billion coffee cups. What are we doing to help reduce the load on the planet?
Our story
FSG NickNack began the same way our parent company, FrothStop Group, did: by spotting a gap and deciding to have go at solving it.